{"id":8943,"date":"2022-03-23T15:10:22","date_gmt":"2022-03-23T15:10:22","guid":{"rendered":"https:\/\/markenture.com\/?page_id=8943"},"modified":"2022-12-29T14:59:56","modified_gmt":"2022-12-29T14:59:56","slug":"kundcases-vvstrygg-seo","status":"publish","type":"page","link":"https:\/\/markenture.com\/sv\/kundcases-vvstrygg-seo\/","title":{"rendered":"Kundcases: VVSTrygg (SEO)"},"content":{"rendered":"\t\t
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+767% \u00f6kning av organisk trafik genom f\u00f6rb\u00e4ttrat inneh\u00e5ll och ny SEO-strategi.<\/h1>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+767%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i organisk trafik.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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+233%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i organiska s\u00f6kord.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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32x<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i trafikv\u00e4rde.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Om kunden<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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VVSTrygg \u00e4r ett reliningf\u00f6retag som utf\u00f6r dr\u00e4neringstj\u00e4nster och avloppsrenoveringar runt M\u00e4lardalsomr\u00e5det i Sverige. F\u00f6retaget har som m\u00e5l att hj\u00e4lpa hus\u00e4gare att h\u00e5lla sina hem i gott skick och bevara dess v\u00e4rde f\u00f6r kommande generationer.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kundens utmaning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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VVSTrygg letade efter en byr\u00e5 som skulle hj\u00e4lpa dem att \u00f6ka sin organiska trafik fr\u00e5n Google och hittas under sina m\u00e5ls\u00f6kord i s\u00f6kmotorer. <\/span><\/p>

Innan VVSTrygg anst\u00e4llde oss hade de internt f\u00f6rs\u00f6kt \u00f6ka sin organiska trafik. De fick viss dragning men \u00f6ver 90 % av deras trafik kom fr\u00e5n varum\u00e4rkesrelaterade s\u00f6kningar. Detta betyder i princip att n\u00e4stan all deras trafik kom fr\u00e5n personer som redan var bekanta med deras varum\u00e4rke. <\/span><\/p>

De visste att de gick miste om enorma marknadsandelar i sin bransch genom att inte ranka f\u00f6r tj\u00e4nsterelaterade s\u00f6ktermer och att de beh\u00f6vde ta sina organiska marknadsf\u00f6ringsinsatser till en ny niv\u00e5. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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V\u00e5ra resultat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. Vi utf\u00f6rde en enorm s\u00f6kordsunders\u00f6kning f\u00f6r att identifiera s\u00f6kord som vi kunde ranka f\u00f6r baserat p\u00e5 trafikvolym, relevans f\u00f6r k\u00f6pavsikt och sv\u00e5righetsgrad. Fr\u00e5n v\u00e5r analys kunde vi identifiera \u00f6ver 50 kort- och l\u00e5ngsiktiga s\u00f6kord som vi skulle kunna ranka f\u00f6r p\u00e5 kort sikt.

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  2. Att ha r\u00e4tt s\u00f6kord i webbadressen till h\u00f6gv\u00e4rdiga sidor \u00e4r en viktig del av att hj\u00e4lpa Google att f\u00f6rst\u00e5 vad sidorna p\u00e5 en webbplats handlar om. Vi hittade \u00e4ven n\u00e5gra sidor som vi ocks\u00e5 kunde optimera webbadresserna p\u00e5.

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  3. Google indexerar alla publicerade sidor p\u00e5 din webbplats och de visas vanligtvis fortfarande som ett resultat p\u00e5 Google \u00e4ven efter att du tagit bort sidan eller \u00e4ndrat webbadressen till den specifika sidan. Vi hittade flera indexerade sidor p\u00e5 Googles s\u00f6kresultatsida som beh\u00f6vde rensas upp.

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  4. VVSTrygg hade ett par publicerade bloggartiklar men de rankade inte f\u00f6r s\u00f6korden som de f\u00f6rs\u00f6kte ranka f\u00f6r. Vi fann att deras bloggar beh\u00f6vde vara l\u00e4ngre och mer strukturerade f\u00f6r att Google skulle se artiklarna som mer v\u00e4rdefulla.

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  5. Webbplatsen gjorde inte intern l\u00e4nkning effektivt, vilket talar om f\u00f6r Google att det finns l\u00e5g korrelation mellan de olika sidorna p\u00e5 webbplatsen. Detta f\u00f6rsvagar i allm\u00e4nhet sidans auktoritet och n\u00e4r en sida rankas bra i Google kan den d\u00e4rmed inte smitta av sig p\u00e5 andra sidor med samma framg\u00e5ng. <\/span><\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    V\u00e5r l\u00f6sning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Tillsammans med v\u00e5r s\u00f6kordsanalys skapade vi en “enkla vinster”-lista med s\u00f6kord som vi identifierade som s\u00f6kord vi snabbt kunde ranka inom och f\u00e5 resultat med p\u00e5 kort sikt. Dessa s\u00f6kord valdes eftersom webbplatsen redan antingen rankades p\u00e5 sidan 2 eller l\u00e4gre d\u00e5 termen och\/eller s\u00f6kordet hade l\u00e5g s\u00f6ksv\u00e5righet. <\/span><\/p>

    Efter att ha fixat de tekniska optimeringarna som t.ex. webbadresser, tagit bort indexerade d\u00f6da l\u00e4nkar i Google Search Console etc. b\u00f6rjade vi optimera inneh\u00e5ll p\u00e5 redan befintliga sidor och skapa inneh\u00e5ll f\u00f6r att ranka f\u00f6r v\u00e5r s\u00f6kordslista med “enkla vinster”. D\u00e4rifr\u00e5n hade vi en bra grund f\u00f6r att skala v\u00e5ra blogginsatser f\u00f6r att ranka f\u00f6r fler s\u00f6kord som \u00e4r relevanta f\u00f6r deras verksamhet. Google bel\u00f6nar webbplatser med bra inneh\u00e5ll och information genom att ranka dem h\u00f6gt p\u00e5 deras s\u00f6kresultatsida. Detta \u00e4r ett grundl\u00e4ggande faktum som talar om f\u00f6r oss att vilket inneh\u00e5ll vi \u00e4n skapar m\u00e5ste det vara b\u00e4ttre \u00e4n v\u00e5ra konkurrenter s\u00e5 att Google bel\u00f6nar oss genom att placera oss i toppen. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    N\u00e4r man bloggar f\u00f6r att ranka inom olika s\u00f6kord \u00e4r det viktigt att identifiera vilka sidor som \u00e4r mest v\u00e4rdefulla p\u00e5 en webbplats och vilka \u00e4mnen man ska g\u00e5 efter, ist\u00e4llet f\u00f6r att bara blogga om allt i en ostrukturerad fr\u00e5ga. Vi skapade \u00e4mneskluster d\u00e4r vi identifierade ett huvud\u00e4mne att rangordna f\u00f6r och under\u00e4mnen som tillh\u00f6r samma kluster. <\/span><\/p>

    D\u00e4rifr\u00e5n hade vi en gedigen strategi f\u00f6r att b\u00f6rja blogga och l\u00e4nka samman sidor p\u00e5 webbplatsen. Vi planerade att l\u00f6pande skriva fyra blogginl\u00e4gg i m\u00e5naden.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    V\u00e5ra resultat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vi hj\u00e4lpte VVSTrygg att \u00f6ka antalet rankade organiska s\u00f6kord med 233 % under 9 m\u00e5nader, vilket resulterade i en organisk trafik\u00f6kning p\u00e5 767 % under samma period! Innan vi anst\u00e4lldes kom 90 % av VVSTryggs organiska trafik fr\u00e5n varum\u00e4rkess\u00f6kningar, men 9 m\u00e5nader senare kom endast 12 % av deras trafik fr\u00e5n varum\u00e4rkess\u00f6kningar! Det betyder att n\u00e4ra 90 % av deras webbplatstrafik kommer fr\u00e5n nya potentiella kunder som s\u00f6ker information om deras tj\u00e4nster. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Organiska s\u00f6kord: \u00d6kade med 233 %<\/b><\/p>

    Organisk trafik: \u00d6kade med 767 %<\/b><\/p>

    Trafikv\u00e4rde: \u00d6kade med 3233 %<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att f\u00e5 mer trafik, generera fler leads och h\u00f6gre f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att f\u00e5 mer trafik, generera fler leads och h\u00f6gre f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Kostnadsfri Analys<\/a><\/center>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    +767% \u00f6kning av organisk trafik genom f\u00f6rb\u00e4ttrat inneh\u00e5ll och ny SEO-strategi. +767% i organisk trafik. +233% i organiska s\u00f6kord. 32x i trafikv\u00e4rde. Om kunden VVSTrygg \u00e4r ett reliningf\u00f6retag som utf\u00f6r dr\u00e4neringstj\u00e4nster och avloppsrenoveringar runt M\u00e4lardalsomr\u00e5det i Sverige. F\u00f6retaget har som m\u00e5l att hj\u00e4lpa hus\u00e4gare att h\u00e5lla sina hem i gott skick och bevara dess v\u00e4rde […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8943","page","type-page","status-publish","hentry"],"yoast_head":"\nKundcases: VVSTrygg (SEO) - Markenture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenture.com\/sv\/kundcases-vvstrygg-seo\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundcases: VVSTrygg (SEO) - Markenture\" \/>\n<meta property=\"og:description\" content=\"+767% \u00f6kning av organisk trafik genom f\u00f6rb\u00e4ttrat inneh\u00e5ll och ny SEO-strategi. +767% i organisk trafik. +233% i organiska s\u00f6kord. 32x i trafikv\u00e4rde. 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