{"id":8977,"date":"2022-03-23T15:31:14","date_gmt":"2022-03-23T15:31:14","guid":{"rendered":"https:\/\/markenture.com\/?page_id=8977"},"modified":"2022-12-29T14:59:05","modified_gmt":"2022-12-29T14:59:05","slug":"kundcases-chiropractic-life-centre","status":"publish","type":"page","link":"https:\/\/markenture.com\/sv\/kundcases-chiropractic-life-centre\/","title":{"rendered":"Kundcases: Chiropractic Life Center"},"content":{"rendered":"\t\t
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Fler leads och fler patienter med hj\u00e4lp av
annonsering p\u00e5 sociala medier.<\/h1>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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9x<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i konverteringsgrad.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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+300%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i klickfrekvens.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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-80%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i kostnader per lead.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Om kunden<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Barkarby Wellness Kiropraktik \u00e4r en klinik som fokuserar p\u00e5 att hj\u00e4lpa deras patienter l\u00e4ker genom att fokusera p\u00e5 korrigeringar av ryggraden.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Kundens utmaning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Barkarby Wellness Kiropraktik letade efter en byr\u00e5 f\u00f6r att effektivt hantera deras betalda sociala medieaktiviteter och skala sin budget f\u00f6r att skaffa fler kvalificerade potentiella kunder.<\/p>

Innan de anst\u00e4llde oss hade Chiropractic Life Center tidigare hanterat deras Facebook-annonser internt. De fick ett par ledtr\u00e5dar varje vecka, men deras anstr\u00e4ngningar var inte konsekventa eller f\u00f6ruts\u00e4gbara.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Innan samarbetet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e4r vi tog \u00f6ver kontot m\u00e4rkte vi ett par saker som hindrade dem fr\u00e5n att n\u00e5 sina ideala k\u00f6pare och effektivt skicka meddelanden till dem om sitt erbjudande.<\/p>

  1. I annonskontot s\u00e5g vi att de inte k\u00f6rde sina annonser via Facebook Business Manager. De \u00f6kade sina inl\u00e4gg i sm\u00e5 omg\u00e5ngar.<\/li>
  2. Vi s\u00e5g ocks\u00e5 att de riktade in sig p\u00e5 flera olika m\u00e5lgrupper inom samma annons. Detta skapade ineffektivitet med deras budskap eftersom olika m\u00e5lgrupper reagerar p\u00e5 olika annonstexter och annonsmaterial.<\/li>
  3. Annonserna som visades gick inte till en m\u00e5lsida med ett tydligt erbjudande.<\/li>
  4. Annonstexten som de k\u00f6rde med tidigare var inte heller tillr\u00e4ckligt \u00f6vertygande f\u00f6r att f\u00e5 en h\u00f6g klickfrekvens (CTR), vilket ocks\u00e5 var en orsak till deras underpresterande kampanjer.<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    L\u00f6sning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    I b\u00f6rjan av v\u00e5rt engagemang byggde vi en ny webbplats f\u00f6r kunden eftersom deras nuvarande webbplats var f\u00f6r\u00e5ldrad och inte hade tydliga konverteringsv\u00e4gar f\u00f6r potentiella kunder att konvertera till patienter f\u00f6r kliniken. <\/p>

    N\u00e4r sidan var klar gick vi vidare till att skapa en konverteringstratt f\u00f6r potentiella patienter att g\u00e5 igenom. Deras konverteringstratt startade fr\u00e5n annonserna vi skulle visa p\u00e5 Facebook\/Instagram, till landningssidan d\u00e4r patienter konverterar p\u00e5 sitt erbjudande och slutligen till ett telefonsamtal d\u00e4r leaden bokas in f\u00f6r en behandling. <\/p>

    Vi b\u00f6rjade med att skriva flera olika annonskopior \u00e5t kunden. Vissa var korta och andra var l\u00e5nga annonstexter. Det var verkligen viktigt f\u00f6r oss att se till att v\u00e5r annonstext skulle tr\u00e4ffa olika sm\u00e4rtpunkter f\u00f6r att hj\u00e4lpa deras publik att f\u00f6rst\u00e5 att kiropraktisk v\u00e5rd kan hj\u00e4lpa dem. Vi valde ocks\u00e5 olika annonsmaterial i b\u00e5de videoform och bildform f\u00f6r att k\u00f6ras som annonser.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    N\u00e4r vi hade f\u00e5tt annonstexten och annonsmaterialet p\u00e5 plats skapade vi en ny struktur f\u00f6r konverteringskampanjer med flera separata annonser som riktade in sig p\u00e5 olika intressen. Vi gjorde detta f\u00f6r att ta reda p\u00e5 vilka intressen som gav klick och omvandlingar och inte. De delade testerna vi k\u00f6rde p\u00e5 intressena hj\u00e4lpte oss att identifiera vilka intressen som presterade bra s\u00e5 att vi kunde dubbla dem. <\/p>

    N\u00e4r vi v\u00e4l hade definierat v\u00e5ra m\u00e5lgrupper var n\u00e4sta steg att f\u00f6rst\u00e5 vilken annonstext och annonsmaterialskombination som skulle generera flest klick och vilken m\u00e5lsida som skulle skapa de mest kvalificerade potentiella kunderna. <\/p>

    F\u00f6r m\u00e5nga f\u00f6retag \u00e4r det mycket viktigt att f\u00e5 potentiella kunder, men om de inte omvandlas till betalande kunder \u00e4r de verkligen v\u00e4rda mycket. Inom det kiropraktiska omr\u00e5det \u00e4r att generera leads halva striden, den andra halvan \u00e4r att f\u00e5 leads till att bli betalande kunder. Det h\u00e4r \u00e4r n\u00e5got vi f\u00e4ste stor uppm\u00e4rksamhet vid och arbetade med olika m\u00e5lgrupper, annonskopior och annonsmaterial f\u00f6r att g\u00f6ra det r\u00e4tt f\u00f6r kunden.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Resultat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Med den nya annonskampanjen kunde vi testa flera variabler f\u00f6r att ta reda p\u00e5 vad som fungerar b\u00e4st f\u00f6r kunden och kort sagt, allt det h\u00e5rda arbete vi lagt ner l\u00f6nade sig i multiplar f\u00f6r v\u00e5r kund!<\/p>

    Med den nya annonskampanjstrukturen kunde vi uppn\u00e5 fantastiska resultat p\u00e5 alla niv\u00e5er f\u00f6r kunden. Kunden har en tidigare kostnad per lead (CPL) p\u00e5 100 sek och med v\u00e5ra f\u00f6r\u00e4ndringar s\u00e4nkte vi deras CPL med 80% till 22 SEK! Som ett resultat av v\u00e5r b\u00e4ttre annonstext och b\u00e4st presterande annonsmaterial uppn\u00e5dde vi en 300 % \u00f6kning av klickfrekvensen (CTR). Kundens konverteringsfrekvens \u00f6kade med 900 % f\u00f6r nu kunde vi visa v\u00e5ra annonser f\u00f6r r\u00e4tt personer med r\u00e4tt annonser! <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Kostnad per f\u00f6rv\u00e4rv: Minskade med 80 % <\/b><\/p>

    Klickfrekvens: \u00d6kade med 300 % <\/b><\/p>

    Konverteringsgrad: \u00d6kade med 900 %<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att v\u00e4xa mer trafik, generera fler leads och f\u00e5 mer f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\tKostnadsfri Analys<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att v\u00e4xa mer trafik, generera fler leads och f\u00e5 mer f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Kostnadsfri Analys<\/a><\/center>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Fler leads och fler patienter med hj\u00e4lp avannonsering p\u00e5 sociala medier. 9x i konverteringsgrad. +300% i klickfrekvens. -80% i kostnader per lead. Om kunden Barkarby Wellness Kiropraktik \u00e4r en klinik som fokuserar p\u00e5 att hj\u00e4lpa deras patienter l\u00e4ker genom att fokusera p\u00e5 korrigeringar av ryggraden. Kundens utmaning Barkarby Wellness Kiropraktik letade efter en byr\u00e5 f\u00f6r […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8977","page","type-page","status-publish","hentry"],"yoast_head":"\nKundcases: Chiropractic Life Center - Markenture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenture.com\/sv\/kundcases-chiropractic-life-centre\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundcases: Chiropractic Life Center - Markenture\" \/>\n<meta property=\"og:description\" content=\"Fler leads och fler patienter med hj\u00e4lp avannonsering p\u00e5 sociala medier. 9x i konverteringsgrad. +300% i klickfrekvens. -80% i kostnader per lead. 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