{"id":8997,"date":"2022-03-23T15:41:16","date_gmt":"2022-03-23T15:41:16","guid":{"rendered":"https:\/\/markenture.com\/?page_id=8997"},"modified":"2022-07-25T11:04:41","modified_gmt":"2022-07-25T11:04:41","slug":"kundcases-pronatos","status":"publish","type":"page","link":"https:\/\/markenture.com\/sv\/kundcases-pronatos\/","title":{"rendered":"Kundcases: Pronatos"},"content":{"rendered":"\t\t
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\u00d6kning av potentiella kunder och konverteringsgrad genom Facebook-annonsering.<\/h1>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+34%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i konverteringsgrad.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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+100%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i leads.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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-58%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i kostnader per lead.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Om kunden<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pronatos \u00e4r ett f\u00f6retag som har uppfunnit en innovativ metod f\u00f6r att behandla flera olika symtom i f\u00f6tterna. Grundaren Vesa Koskela har \u00e4gnat \u00f6ver 6 \u00e5r \u00e5t att utveckla Pronatos och sedan dess har resultaten f\u00f6r patienterna varit enast\u00e5ende. Pronatos \u00e4r en licenstagares verksamhet d\u00e4r kliniker kan bli licenstagare och anv\u00e4nda Pronatos-metoden f\u00f6r att behandla patienter. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kundens utmaning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pronatos \u00e4r ganska nytt p\u00e5 marknaden och det var inte m\u00e5nga som k\u00e4nde till behandlingsmetoden. Verksamheten bedrevs huvudsakligen genom word-of-mouth marknadsf\u00f6ring. Mun till mun h\u00f6ll Vesa sysselsatt eftersom han ocks\u00e5 gjorde behandlingar med patienter men hans licensinnehavare var inte alltid upptagna med att behandla patienter. <\/p>

Vesa beh\u00f6vde Pronatos f\u00f6r att sprida sig s\u00e5 att hans licenstagare kunde behandla fler patienter och se en positiv avkastning p\u00e5 Pronatos f\u00f6r deras klinik. Pronatos \u00e4r inte ett f\u00f6retag med st\u00f6d av VC s\u00e5 de beh\u00f6vde f\u00e5 omedelbara resultat av sina marknadsf\u00f6ringsinsatser f\u00f6r att forts\u00e4tta att forts\u00e4tta. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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V\u00e5ra resultat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e4r vi tog \u00f6ver kontot m\u00e4rkte vi ett par saker som vi beh\u00f6vde implementera f\u00f6r att hj\u00e4lpa Pronatos v\u00e4xa och f\u00e5 fler patienter. <\/p>

  1. Pronatos beh\u00f6vde ett CRM f\u00f6r alla licenstagare f\u00f6r att f\u00e5 tillg\u00e5ng till sina patienter fr\u00e5n marknadsf\u00f6ringsinsatserna som Pronatos skulle driva f\u00f6r alla kliniker.

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  2. Vi beh\u00f6vde en \u00f6vertygande annonsstrategi med videor som f\u00f6rklarade behandlingen och bra annonstext som kunde f\u00e5 folk att klicka p\u00e5 v\u00e5ra annonser.

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  3. Vi beh\u00f6vde en landningssida med ett tydligt erbjudande f\u00f6r att f\u00e5 patienter att ans\u00f6ka om en behandling.

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  4. Vi beh\u00f6vde optimera hemsidan med mer inneh\u00e5ll och en b\u00e4ttre webbstruktur s\u00e5 att patienterna enkelt kan navigera f\u00f6r att boka en behandling.<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    V\u00e5r l\u00f6sning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    I b\u00f6rjan av v\u00e5rt engagemang installerade vi HubSpot CRM f\u00f6r Pronatos. Att ha ett bra CRM med marknadsf\u00f6ringsverktyg \u00e4r viktigt f\u00f6r att g\u00f6ra marknadsf\u00f6ringsaktiviteter som ger m\u00e4tbara resultat. <\/p>

    Vi har optimerat Pronatos hemsida genom att strukturera de olika sidorna p\u00e5 ett enkelt s\u00e4tt f\u00f6r potentiella patienter att hitta de olika f\u00f6rdelarna med Pronatos och var man kan boka en behandling. <\/p>

    N\u00e4r webbplatsen st\u00e4dats och HubSpot installerats skapade vi m\u00e5lsidor som v\u00e5ra annonser skulle visas p\u00e5. Alla m\u00e5lsidor hade olika rubriker och andra element som vi skulle A\/B-testa. Huvuderbjudandet p\u00e5 landningssidan var att boka en f\u00f6rsta behandling med Pronatos. Vi s\u00e4nkte inte v\u00e5ra priser s\u00e5 vi var tvungna att skapa verkligt v\u00e4rde p\u00e5 m\u00e5lsidan f\u00f6r att patienter skulle vilja boka en behandling. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    V\u00e5rt m\u00e5l var att k\u00f6ra trafik till v\u00e5ra olika m\u00e5lsidor f\u00f6r att f\u00e5 snabba omvandlingar. Tratten var ganska enkel: Facebook\/Instagram annons \u2192 landningssida med erbjudande \u2192 telefonsamtal d\u00e4r leaden bokas in f\u00f6r en behandling.<\/p>

    Vi b\u00f6rjade med att skriva flera olika annonskopior \u00e5t kunden. Vissa var korta och andra var l\u00e5nga annonstexter. Det var verkligen viktigt f\u00f6r oss att se till att v\u00e5r annonstext skulle tr\u00e4ffa olika sm\u00e4rtpunkter f\u00f6r att hj\u00e4lpa deras publik att f\u00f6rst\u00e5 att Pronatos kunde hj\u00e4lpa dem. <\/p>

    Det finns flera olika symtom som patienter har i sina f\u00f6tter s\u00e5 det var viktigt f\u00f6r oss att visa att Pronatos kan behandla alla dessa symtom i v\u00e5ra videoannonser. Vi arbetade med klienten f\u00f6r att skapa videor som f\u00f6rklarade varje symptom och la till undertexter till videorna eftersom \u00f6ver 80 % av m\u00e4nniskorna p\u00e5 Facebook inte har ljud p\u00e5. <\/p>

    N\u00e4r vi hade f\u00e5tt annonstexten och annonsmaterialet p\u00e5 plats skapade vi en ny struktur f\u00f6r konverteringskampanjer med flera separata annonser som riktade in sig p\u00e5 olika intressen. Vi gjorde detta f\u00f6r att ta reda p\u00e5 vilka intressen som gav klick och omvandlingar och inte. De delade testerna vi k\u00f6rde p\u00e5 intressena hj\u00e4lpte oss att identifiera vilka intressen som presterade bra s\u00e5 att vi kunde dubbla dem. <\/p>

    N\u00e4r vi v\u00e4l hade definierat v\u00e5ra m\u00e5lgrupper var n\u00e4sta steg att f\u00f6rst\u00e5 vilken annonstext och annonsmaterialskombination som skulle generera flest klick och vilken m\u00e5lsida som skulle skapa de mest kvalificerade potentiella kunderna. <\/p>

    F\u00f6r m\u00e5nga f\u00f6retag \u00e4r det mycket viktigt att f\u00e5 potentiella kunder, men om de inte omvandlas till betalande kunder \u00e4r de verkligen v\u00e4rda mycket. I det h\u00e4r f\u00e4ltet \u00e4r halva striden att generera leads, den andra halvan \u00e4r att f\u00e5 leads till att bli betalande kunder. Det h\u00e4r \u00e4r n\u00e5got vi f\u00e4ste stor uppm\u00e4rksamhet vid och arbetade med olika m\u00e5lgrupper, annonskopior och annonsmaterial f\u00f6r att g\u00f6ra det r\u00e4tt f\u00f6r kunden.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    V\u00e5ra resultat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Med den nya annonskampanjen kunde vi testa flera variabler f\u00f6r att ta reda p\u00e5 vad som fungerar b\u00e4st f\u00f6r Pronatos och alla licensinnehavare.<\/p>

    Det prim\u00e4ra m\u00e5let med den marknadsf\u00f6ring vi satte oss f\u00f6r var att generera fler patienter till licenstagarna utan att f\u00f6rlora pengar p\u00e5 kundf\u00f6rv\u00e4rv. Klinikerna fick patienter f\u00f6r 300 kr styck vilket ger Pronatos r\u00f6relseutrymme att \u00e4ven g\u00f6ra vinst samtidigt som de investerar i marknadsf\u00f6ring f\u00f6r licenstagarna. <\/p>

    V\u00e4rdet p\u00e5 varje patient var 2 300 kr och vi tog in betalande patienter f\u00f6r 300 kr styck. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Leads: \u00d6kade med 100 %<\/b><\/p>

    Kostnad per lead: Minskade med 58 %<\/b><\/p>

    Konverteringsgrad: \u00d6kade med 34 %<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att v\u00e4xa mer trafik, generera fler leads och f\u00e5 mer f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att v\u00e4xa mer trafik, generera fler leads och f\u00e5 mer f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Kostnadsfri Analys<\/a><\/center>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    \u00d6kning av potentiella kunder och konverteringsgrad genom Facebook-annonsering. +34% i konverteringsgrad. +100% i leads. -58% i kostnader per lead. Om kunden Pronatos \u00e4r ett f\u00f6retag som har uppfunnit en innovativ metod f\u00f6r att behandla flera olika symtom i f\u00f6tterna. Grundaren Vesa Koskela har \u00e4gnat \u00f6ver 6 \u00e5r \u00e5t att utveckla Pronatos och sedan dess har […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8997","page","type-page","status-publish","hentry"],"yoast_head":"\nKundcases: Pronatos - Markenture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenture.com\/sv\/kundcases-pronatos\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundcases: Pronatos - Markenture\" \/>\n<meta property=\"og:description\" content=\"\u00d6kning av potentiella kunder och konverteringsgrad genom Facebook-annonsering. +34% i konverteringsgrad. +100% i leads. -58% i kostnader per lead. 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