{"id":9012,"date":"2022-03-23T15:49:19","date_gmt":"2022-03-23T15:49:19","guid":{"rendered":"https:\/\/markenture.com\/?page_id=9012"},"modified":"2022-12-29T15:00:28","modified_gmt":"2022-12-29T15:00:28","slug":"kundcases-danerolles","status":"publish","type":"page","link":"https:\/\/markenture.com\/sv\/kundcases-danerolles\/","title":{"rendered":"Kundcases: Danerolles"},"content":{"rendered":"\t\t
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\u00d6kad f\u00f6rs\u00e4ljning och videotid med nationell och lokal reklam.<\/h1>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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+100%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+85%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i sedd videotid.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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-58%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i kostnad per tusen (CPM).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Om kunden<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Danerolles \u00e4r ett varum\u00e4rke som har funnits sedan 1974. Varum\u00e4rket fokuserar p\u00e5 att producera f\u00e4rsk deg som konsumenterna enkelt kan anv\u00e4nda f\u00f6r att baka minipizzor, croissanter och andra liknande livsmedel.<\/p>

Danerolles finns i flera l\u00e4nder i Europa och Sverige \u00e4r ett av dem. Deras FMCG-produkter \u00e4r unika och de \u00e4r mycket popul\u00e4ra bland barnfamiljer. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Kundens utmaning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Danerolles har v\u00e4ldigt roliga produkter och utmaningen de stod inf\u00f6r var att f\u00e5 fler att l\u00e4ra k\u00e4nna deras produkter eftersom de var ganska nya p\u00e5 den svenska marknaden. <\/p>

Danerolles investerar i en bra m\u00e4ngd videoinneh\u00e5ll att anv\u00e4nda f\u00f6r annonser p\u00e5 sociala medier. Problemet de stod inf\u00f6r var att anv\u00e4nda sin ganska l\u00e5ga budget f\u00f6r reklam i Sverige f\u00f6r att f\u00e5 mer f\u00f6rs\u00e4ljning. Danerolles \u00e4r inte ett s\u00e4rskilt stort varum\u00e4rke som har enorma mediebudgetar att f\u00f6rdela i varje land de verkar. Varum\u00e4rket beh\u00f6vde anv\u00e4nda sin budget effektivt och \u00f6ka sin varum\u00e4rkesmedvetenhet och \u00e4ven driva f\u00f6rs\u00e4ljning. <\/p>

F\u00f6rutom att f\u00e5 sina produkter k\u00e4nda var m\u00e4rkets produkter inte lika f\u00f6rdelade \u00f6ver butikerna i landet. De beh\u00f6vde en nationell reklamstrategi med en kombination av lokala\/butiksbaserade reklamkampanjer. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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V\u00e5r l\u00f6sning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Danerolles kom till oss med en fast budget och det f\u00f6rsta vi gick f\u00f6r att g\u00f6ra var att analysera deras publik p\u00e5 Facebook. Vi kom p\u00e5 olika intresseinriktningar och grupper som vi skulle annonsera mot. <\/p>

Annonsmaterialet vi fick fr\u00e5n Danerolles kreativa byr\u00e5 i Nederl\u00e4nderna var s\u00e4songsbaserade s\u00e5 vi k\u00f6rde dessa annonser runt olika s\u00e4songer under \u00e5ret vilket var perfekt! <\/p>

F\u00f6rutom de nationella annonserna vi skulle k\u00f6ra, k\u00f6rde vi ocks\u00e5 mycket lokalt riktade annonser runt en specifik butik d\u00e4r Danerolles produkter hade specialerbjudanden. Danerolles planerade tillsammans med de specifika butikerna kampanjer som skulle p\u00e5g\u00e5 en vecka per butik. V\u00e5r plikt var att skapa promovideoannonser och sedan geoinrikta dem runt butiken som hade kampanjen. <\/p>

Resultatet blev att f\u00f6rs\u00e4ljningen f\u00f6rdubblades under kampanjveckan i varje butik och till och med tre veckor efter att kampanjen avslutades! <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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V\u00e5ra resultat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kostnad per tusen: Minskade med 58 %<\/strong><\/p>

F\u00f6rs\u00e4ljning: \u00d6kade med 100 %<\/strong><\/p>

Videotid: \u00d6kade med 85 %<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att v\u00e4xa mer trafik, generera fler leads och f\u00e5 mer f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tKostnadsfri Analys<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att v\u00e4xa mer trafik, generera fler leads och f\u00e5 mer f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kostnadsfri Analys<\/a><\/center>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00d6kad f\u00f6rs\u00e4ljning och videotid med nationell och lokal reklam. +100% i f\u00f6rs\u00e4ljning. +85% i sedd videotid. -58% i kostnad per tusen (CPM). Om kunden Danerolles \u00e4r ett varum\u00e4rke som har funnits sedan 1974. Varum\u00e4rket fokuserar p\u00e5 att producera f\u00e4rsk deg som konsumenterna enkelt kan anv\u00e4nda f\u00f6r att baka minipizzor, croissanter och andra liknande livsmedel. Danerolles […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9012","page","type-page","status-publish","hentry"],"yoast_head":"\nKundcases: Danerolles - Markenture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenture.com\/sv\/kundcases-danerolles\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundcases: Danerolles - Markenture\" \/>\n<meta property=\"og:description\" content=\"\u00d6kad f\u00f6rs\u00e4ljning och videotid med nationell och lokal reklam. +100% i f\u00f6rs\u00e4ljning. +85% i sedd videotid. -58% i kostnad per tusen (CPM). Om kunden Danerolles \u00e4r ett varum\u00e4rke som har funnits sedan 1974. Varum\u00e4rket fokuserar p\u00e5 att producera f\u00e4rsk deg som konsumenterna enkelt kan anv\u00e4nda f\u00f6r att baka minipizzor, croissanter och andra liknande livsmedel. 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