{"id":9029,"date":"2022-03-23T15:58:04","date_gmt":"2022-03-23T15:58:04","guid":{"rendered":"https:\/\/markenture.com\/?page_id=9029"},"modified":"2022-12-29T14:58:08","modified_gmt":"2022-12-29T14:58:08","slug":"kundcases-apetit","status":"publish","type":"page","link":"https:\/\/markenture.com\/sv\/kundcases-apetit\/","title":{"rendered":"Kundcases: Apetit"},"content":{"rendered":"\t\t
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\u00d6kad visningstid och h\u00f6gre engagemang genom Facebook-annonser.<\/h1>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+233%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i engagemang.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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+52%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i intryck.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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-22%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i kostnad per tusen (CPM).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Om kunden<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apetit \u00e4r Finlands ledande varum\u00e4rke inom frysta gr\u00f6nsaker och frysta f\u00e4rdigr\u00e4tter. Deras utbud best\u00e5r av frysta gr\u00f6nsaker, veganska och vegetariska hamburgare och pizzor. Apetit har ut\u00f6kat sitt varum\u00e4rke genom att g\u00e5 in i Sverige f\u00f6r att \u00f6ka sin f\u00f6rs\u00e4ljning. \u00c4ven om f\u00f6rs\u00e4ljningen har vuxit snabbt i Sverige beh\u00f6vde de en partner f\u00f6r att hj\u00e4lpa dem hantera sin betalda mediestrategi p\u00e5 sociala medier.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kundens utmaning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Inom FMCG-branschen \u00e4r konkurrensen mycket h\u00f6g och konsumenterna \u00e4r generellt lojala mot att s\u00e4tta varum\u00e4rken f\u00f6r gr\u00f6nsaker och andra varor. Apetit introducerade snabbt nya produkter i butikerna men de beh\u00f6vde hj\u00e4lp med att f\u00e5 konsumenterna att ta reda p\u00e5 sina produkter i stor skala och deras kvalitet. <\/p>

F\u00f6rutom att f\u00e5 sina produkter k\u00e4nda var m\u00e4rkets produkter inte lika f\u00f6rdelade \u00f6ver butikerna i landet. De beh\u00f6vde en nationell reklamstrategi med en kombination av lokala\/butiksbaserade reklamkampanjer. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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V\u00e5r l\u00f6sning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apetits produkter \u00e4r mestadels kund av personer som har ett intresse av h\u00e4lsosam kost. Med det i \u00e5tanke gjorde vi en hel del publikunders\u00f6kningar p\u00e5 Facebook f\u00f6r att f\u00f6rst\u00e5 de specifika inriktningarna vi beh\u00f6vde anv\u00e4nda f\u00f6r att n\u00e5 sin m\u00e5lgrupp. N\u00e4r v\u00e5r analys var klar fick vi en f\u00f6rst\u00e5else f\u00f6r deras m\u00e5lgruppsstorlek och vilken typ av kampanjer vi skulle k\u00f6ra f\u00f6r att n\u00e5 dem s\u00e5 effektivt som m\u00f6jligt. <\/p>

Vi fick inte mycket reklammaterial att jobba med till en b\u00f6rjan, f\u00f6rutom produktbilder. V\u00e5rt team har satt ihop korta videor baserat p\u00e5 de angivna bilderna och korta f\u00f6rs\u00e4ljningsargument. Vi lanserade sedan deras annonser inom tv\u00e5 veckor f\u00f6r att se n\u00e5gra f\u00f6rsta resultat. Annonserna genererade bra resultat fr\u00e5n b\u00f6rjan och vi kunde se att folk engagerade sig i kommentarerna och st\u00e4llde fr\u00e5gor om produkten. Detta var en bra indikator f\u00f6r oss p\u00e5 att folk l\u00e4rde k\u00e4nna Apetit mer och \u00e4ven kommer att handla sina produkter n\u00e4sta g\u00e5ng de bes\u00f6ker sin lokala livsmedelsbutik. <\/p>

Vi hanterar kontinuerligt deras m\u00e5nadsbudget och skapar nya annonsmaterial f\u00f6r Apetit. De har varit en n\u00f6jd kund i flera \u00e5r nu. <\/p>

I sin senaste kampanj minskade de sin CPM med 22 % fr\u00e5n ett redan l\u00e5gt antal. Den genomsnittliga visningstiden p\u00e5 deras annons \u00f6kade med 350 % och engagemangsgraden \u00f6kade med 233 %.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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V\u00e5ra resultat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kostnad per tusen: Minskade med 22 %<\/strong><\/p>

Engagemang: \u00d6kade med 233 %<\/strong><\/p>

Visningar: \u00d6kade med 52 %<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att v\u00e4xa mer trafik, generera fler leads och f\u00e5 mer f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tKostnadsfri Analys<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00c4r du redo att uppn\u00e5 liknande resultat f\u00f6r ditt f\u00f6retag?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi v\u00e4xer genom att hj\u00e4lpa dig att v\u00e4xa, och vi vinner genom att hj\u00e4lpa dig att vinna. Kontakta oss f\u00f6r att ta reda p\u00e5 hur vi kan hj\u00e4lpa ditt f\u00f6retag att v\u00e4xa mer trafik, generera fler leads och f\u00e5 mer f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kostnadsfri Analys<\/a><\/center>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00d6kad visningstid och h\u00f6gre engagemang genom Facebook-annonser. +233% i engagemang. +52% i intryck. -22% i kostnad per tusen (CPM). Om kunden Apetit \u00e4r Finlands ledande varum\u00e4rke inom frysta gr\u00f6nsaker och frysta f\u00e4rdigr\u00e4tter. Deras utbud best\u00e5r av frysta gr\u00f6nsaker, veganska och vegetariska hamburgare och pizzor. Apetit har ut\u00f6kat sitt varum\u00e4rke genom att g\u00e5 in i Sverige […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9029","page","type-page","status-publish","hentry"],"yoast_head":"\nKundcases: Apetit - Markenture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenture.com\/sv\/kundcases-apetit\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundcases: Apetit - Markenture\" \/>\n<meta property=\"og:description\" content=\"\u00d6kad visningstid och h\u00f6gre engagemang genom Facebook-annonser. +233% i engagemang. +52% i intryck. -22% i kostnad per tusen (CPM). Om kunden Apetit \u00e4r Finlands ledande varum\u00e4rke inom frysta gr\u00f6nsaker och frysta f\u00e4rdigr\u00e4tter. Deras utbud best\u00e5r av frysta gr\u00f6nsaker, veganska och vegetariska hamburgare och pizzor. 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