{"id":12982,"date":"2022-07-28T06:40:55","date_gmt":"2022-07-28T06:40:55","guid":{"rendered":"https:\/\/markenture.com\/?p=12982"},"modified":"2022-12-15T14:08:47","modified_gmt":"2022-12-15T14:08:47","slug":"longtail-vs-shorttail","status":"publish","type":"post","link":"https:\/\/markenture.com\/sv\/longtail-vs-shorttail\/","title":{"rendered":"Longtail vs Shorttail: Anv\u00e4nd r\u00e4tt SEO-strategi n\u00e4r du arbetar med s\u00f6kord"},"content":{"rendered":"<div id=\"blog\">\n<p><span style=\"font-weight: 400;\">Som m\u00e5nga vet finns det ett flertal f\u00f6rh\u00e5llningsregler n\u00e4r det g\u00e4ller arbete med SEO. Att bara g\u00f6ra en enkel SEO-analys, identifiera de mest trafikerade s\u00f6korden och satsa p\u00e5 att f\u00f6rs\u00f6ka ranka f\u00f6r dessa \u00e4r ofta inte tillr\u00e4ckligt i dagens konkurrenskraftiga marknad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konsumenter har dessutom blivit mer kr\u00e4sna med sina upplevelser p\u00e5 n\u00e4tet. I linje med detta har s\u00f6kmotorer och algoritmer blivit smartare. Idag kan du st\u00e4lla en extremt specifik fr\u00e5ga i Googles s\u00f6kf\u00e4lt med stor sannolikhet att du hittar det svar du var ute efter. Dessa l\u00e4ngre s\u00f6kfraser kallas idag f\u00f6r <\/span><b>longtail s\u00f6kord<\/b><span style=\"font-weight: 400;\">, och i detta blogginl\u00e4gg kommer vi att ber\u00e4tta mer om hur du kan utnyttja dessa s\u00f6kord p\u00e5 r\u00e4tt s\u00e4tt f\u00f6r att v\u00e4xa din webbsida.\u00a0<\/span><\/p>\n<ul class=\"unordered-list bullet-yellow\" style=\"margin-left: 20px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#longt1\">Vad \u00e4r ett longtail s\u00f6kord?<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#longt2\">Exempel p\u00e5 longtail s\u00f6kord<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#longt3\">Vilka \u00e4r f\u00f6rdelarna med longtail s\u00f6kord?<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#longt4\">Anv\u00e4nd longtail s\u00f6kord p\u00e5 b\u00e4sta s\u00e4tt<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#longt5\">Hur du hittar relevanta longtail s\u00f6kord<\/a><\/strong><\/li>\n<\/ul>\n<h2 id=\"longt1\"><b>Vad \u00e4r ett longtail s\u00f6kord?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ett longtail s\u00f6kord \u00e4r ett s\u00f6kord som \u00e4r lite l\u00e4ngre, och best\u00e5r oftast av en fras med mellan tre till fem ord. Dessa s\u00f6kord till\u00e5ter anv\u00e4ndaren att vara mer specifik \u00e4n n\u00e4r de endast anv\u00e4nder ett eller tv\u00e5 ord, och d\u00e4rf\u00f6r blir s\u00f6korden mer nischade. Longtail kommer fr\u00e5n det amerikanska ordet f\u00f6r svans (\u201ctail\u201d) och h\u00e4nvisar till svansen p\u00e5 slutet av en kurva.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12993\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-1.jpg\" alt=\"\" width=\"1800\" height=\"1125\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-1.jpg 1800w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-1-300x188.jpg 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-1-1024x640.jpg 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-1-768x480.jpg 768w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-1-1536x960.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I b\u00f6rjan av kurvan ser vi att popul\u00e4ra och generella s\u00f6kord genererar h\u00f6gst trafik, och n\u00e4r kurvan planar ut kommer de l\u00e4ngre och mer specifika s\u00f6korden. Du har mindre konkurrens och allts\u00e5 l\u00e4ttare att ranka f\u00f6r dessa s\u00f6kord, samtidigt som chansen \u00e4r st\u00f6rre att de som s\u00f6ker efter dessa s\u00f6kord klickar sig in p\u00e5 just din webbsida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sj\u00e4lvaste frasen \u201clongtail&#8221; kom upp p\u00e5 internet f\u00f6rsta g\u00e5ngen <\/span><a href=\"https:\/\/www.wired.com\/2004\/10\/tail\/\"><span style=\"font-weight: 400;\">runt 2004<\/span><\/a><span style=\"font-weight: 400;\"> n\u00e4r det anv\u00e4ndes f\u00f6r att beskriva hur nischade produkter p\u00e5 n\u00e4tbutiker som Amazon lyckades s\u00e4lja mer \u00e4n de produkter som rankade som b\u00e4sts\u00e4ljare. Idag anv\u00e4nds det p\u00e5 ett lite annorlunda s\u00e4tt, men huvudpo\u00e4ngen \u00e4r ungef\u00e4r likadan!<\/span><\/p>\n<h2 id=\"longt2\"><b>Exempel p\u00e5 longtail s\u00f6kord<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L\u00e5t oss s\u00e4ga att du driver ett f\u00f6retag som s\u00e4ljer tr\u00e4ningskl\u00e4der specifikt skapade f\u00f6r kvinnor. Stj\u00e4rnorna i sortimentet \u00e4r ditt utbud av <\/span><b>tr\u00e4ningsskor<\/b><span style=\"font-weight: 400;\"> som du tror kommer s\u00e4lja som sm\u00f6r om folk bara lyckas b\u00f6rjar ramla in p\u00e5 din webbsida!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men, du \u00e4r i en konkurrensutsatt marknad och om du f\u00f6rs\u00f6ker ranka f\u00f6r generella termer som <\/span><b>\u201cskor\u201d<\/b><span style=\"font-weight: 400;\"> eller <\/span><b>\u201ctr\u00e4ningsskor\u201d<\/b><span style=\"font-weight: 400;\"> kommer du inte att placeras s\u00e4rskilt h\u00f6gt p\u00e5 Googles s\u00f6kresultatsidor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Eftersom att du driver ett yngre f\u00f6retag som \u00e4nnu inte har lyckats etablera en h\u00f6gre niv\u00e5 av dom\u00e4nauktoritet \u00e4r det d\u00e4rf\u00f6r en b\u00e4ttre id\u00e9 att du ist\u00e4llet fokuserar p\u00e5 longtail s\u00f6kord. Du g\u00f6r en s\u00f6kordsanalys och uppt\u00e4cker att det kommer vara mycket l\u00e4ttare f\u00f6r dig att f\u00f6rs\u00f6ka ranka f\u00f6r ett mer specifikt s\u00f6kord, som <\/span><b>\u201ctr\u00e4ningsskor dam b\u00e4st i test\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12995\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-2.jpg\" alt=\"\" width=\"1800\" height=\"1125\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-2.jpg 1800w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-2-300x188.jpg 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-2-1024x640.jpg 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-2-768x480.jpg 768w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Longtail-2-1536x960.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<h2 id=\"longt3\"><b>Vilka \u00e4r f\u00f6rdelarna med longtail s\u00f6kord?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12999\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-13.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-13.jpg 1920w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-13-300x169.jpg 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-13-1024x576.jpg 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-13-768x432.jpg 768w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-13-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">St\u00f6rre sannolikhet f\u00f6r konvertering<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En viktig f\u00f6rdel med longtail s\u00f6kord \u00e4r att de ger dig en st\u00f6rre m\u00f6jlighet att driva konvertering \u00e4n generella s\u00f6kord. Varf\u00f6r d\u00e5? Jo, f\u00f6r att det finns en st\u00f6rre chans att den som s\u00f6ker efter n\u00e5got specifikt kommer att klicka sig in p\u00e5 det inneh\u00e5ll som kommer upp och vara mer \u00f6ppen till en eventuell konvertering.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13003\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail1.png\" alt=\"\" width=\"1598\" height=\"331\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail1.png 1598w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail1-300x62.png 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail1-1024x212.png 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail1-768x159.png 768w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail1-1536x318.png 1536w\" sizes=\"(max-width: 1598px) 100vw, 1598px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13005\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail2.png\" alt=\"\" width=\"1600\" height=\"322\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail2.png 1600w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail2-300x60.png 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail2-1024x206.png 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail2-768x155.png 768w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail2-1536x309.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Mindre konkurrenskraftiga s\u00f6kord<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En av de st\u00f6rsta f\u00f6rdelarna med longtail s\u00f6kord \u00e4r det, generellt sett, finns mycket mindre konkurrens n\u00e4r man f\u00f6rs\u00f6ker ranka f\u00f6r dem p\u00e5 Google. Ett mer generellt s\u00f6kord kan att vara sv\u00e5rt att ranka f\u00f6r, specifikt om din webbsida \u00e4r ny. \u00c4r du i en <\/span><b>konkurrenskraftig marknad<\/b><span style=\"font-weight: 400;\"> och har sv\u00e5righeter att ranka f\u00f6r dina nyckels\u00f6kord kan det vara en bra id\u00e9 att skifta fokus och ist\u00e4llet satsa p\u00e5 longtail s\u00f6kord.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13001\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-14.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-14.jpg 1920w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-14-300x169.jpg 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-14-1024x576.jpg 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-14-768x432.jpg 768w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/Markenture-Bloggar-14-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">B\u00e4ttre CTR (Click-through rate)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">De flesta individer som s\u00f6ker p\u00e5 longtail s\u00f6kord har tydliga intentioner och \u00e4r oftast redan medvetna om vad de \u00e4r ute efter. Det kan handla om att man s\u00f6ker efter information f\u00f6r att <\/span><b>f\u00e5 svar p\u00e5 en fr\u00e5ga<\/b><span style=\"font-weight: 400;\">, eller om att man vill veta mer om en viss <\/span><b>produkt eller tj\u00e4nst<\/b><span style=\"font-weight: 400;\"> och dess priser. Dessa typer av bes\u00f6kare kallas ibland f\u00f6r <\/span><b>kvalitativa bes\u00f6kare<\/b><span style=\"font-weight: 400;\"> och genererar ofta en h\u00f6gre click-through rate f\u00f6r att det finns en st\u00f6rre chans att de klickar sig in p\u00e5 din webbsida. I sin tur \u00f6kar \u00e4ven chansen att de g\u00e5r vidare till ett k\u00f6p eller en konvertering.<\/span><\/p>\n<h2 id=\"longt4\"><b>Anv\u00e4nd longtail s\u00f6kord p\u00e5 b\u00e4sta s\u00e4tt<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">Kombinera long tail s\u00f6kord med traditionella s\u00f6kord<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Arbetet med longtail s\u00f6kord syftar inte till att p\u00e5 n\u00e5got s\u00e4tt ers\u00e4tta en SEO-strategi med traditionellt s\u00f6kordsarbete. Tv\u00e4rtemot b\u00f6r dessa tv\u00e5 tekniker samexistera och komplementera varandra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En traditionell SEO-strategi fokuserar p\u00e5 de viktigaste och mest s\u00f6kta fraserna, men \u00e4r man i en situation d\u00e4r man inte har en tillr\u00e4ckligt h\u00f6g auktoritet f\u00f6r att ranka f\u00f6r dessa s\u00f6kord b\u00f6r man komplettera arbetet med longtail s\u00f6kord.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13015 aligncenter\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail6.webp\" alt=\"\" width=\"1600\" height=\"889\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail6.webp 1600w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail6-300x167.webp 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail6-1024x569.webp 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail6-768x427.webp 768w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail6-1536x853.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><a href=\"https:\/\/www.lockedownseo.com\/long-tail-vs-short-tail-keywords\/\">K\u00e4lla<\/a><\/p>\n<p><span style=\"font-weight: 400;\">I de flesta branscher har de ledande bolagen spenderat flera \u00e5r f\u00f6r att strategiskt ranka h\u00f6gt p\u00e5 resultatsidor f\u00f6r popul\u00e4ra s\u00f6kord. Arbetet med longtail s\u00f6kord syftar d\u00e4rmed till att driva trafik och konverteringar f\u00f6r mindre etablerade f\u00f6retag p\u00e5 andra, smartare s\u00e4tt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En nackdel med longtail s\u00f6kord \u00e4r dock att de inte f\u00e5r lika m\u00e5nga s\u00f6kningar \u2013 d\u00e4rf\u00f6r b\u00f6r du fokusera p\u00e5 ett arbete med ett st\u00f6rre antal longtail s\u00f6kord f\u00f6r att det ska bli kostnadseffektivt.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bygg sidor baserade p\u00e5 longtail s\u00f6kord med l\u00e4mpliga on-page SEO-tekniker<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Att identifiera ett longtail s\u00f6kord f\u00f6r att sedan bygga en vanlig sida hursomhelst kring frasen kommer inte att vara tillr\u00e4ckligt \u2013 du b\u00f6r \u00e4ven till\u00e4mpa en on-page SEO-strategi f\u00f6r att se till att du bygger en sida som \u00e4r attraktiv f\u00f6r Googles s\u00f6kmotor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11870\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/07\/SEO-blogg.jpg\" alt=\"\" width=\"1297\" height=\"667\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Placera t.ex. dina s\u00f6kord strategiskt p\u00e5 sidan i text och i rubriker. Visa Google att du \u00e4r en auktoritet inom \u00e4mnet genom att anv\u00e4nda smarta URL-strukturer och interna l\u00e4nkar till andra sidor p\u00e5 din webbplats. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Eftersom att longtail s\u00f6kord \u00e4r l\u00e4ngre kan de ibland \u00e4ven l\u00e5ta klumpiga. D\u00e4rf\u00f6r kan du beh\u00f6va anpassa hur frasen anv\u00e4nds p\u00e5 sidan, s\u00e5 att inneh\u00e5llet du skapar fortfarande tolkas som l\u00e4sv\u00e4nligt och anv\u00e4ndbart.<\/span><\/p>\n<h2 id=\"longt5\"><b>Hur du hittar relevanta longtail s\u00f6kord<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hur startar du d\u00e5 arbetet med longtail? B\u00f6rja med att s\u00e4tta dig ner och fundera p\u00e5 vad det egentligen \u00e4r ditt f\u00f6retag erbjuder, och smala ner det till en s\u00e5 nischad kategori som m\u00f6jligt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e4nk p\u00e5 struktur, f\u00e4rger, material osv. Finns det n\u00e5gra s\u00f6ktermer som \u00e4r specifika f\u00f6r din bransch som du kan anv\u00e4nda? Analysera dina konkurrenters webbsidor och den diskurs som tar plats p\u00e5 internet \u2013 finns det en ny trend du kan hoppa p\u00e5?<\/span><\/p>\n<div id=\"indent\"><span style=\"font-weight: 400;\"><strong>Exempel:<\/strong> Du har noterat att kryptovaluta har blivit en stor trend. Du vill hoppa p\u00e5 trenden och har skapat en blogg d\u00e4r du publicerar utbildande inl\u00e4gg om kryptovalutor, men inser att du inte kommer att kunna ranka f\u00f6r popul\u00e4ra s\u00f6kord som \u201ckrypto\u201d. Din l\u00f6sning \u00e4r att du ist\u00e4llet skapar ett flertal inl\u00e4gg centrerade kring longtail s\u00f6kord som <em>\u201chur man kan tj\u00e4na pengar p\u00e5 bitcoin\u201d<\/em> och <em>\u201cl\u00e4r dig krypto snabbt\u201d<\/em>.<\/span><\/div>\n<h3><span style=\"font-weight: 400;\">Verktyg f\u00f6r att identifiera longtail s\u00f6kord<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">F\u00f6r att hj\u00e4lpa dig p\u00e5 v\u00e4gen med din longtail-strategi listar vi \u00e4ven nedan ett flertal verktyg du kan anv\u00e4nda dig av f\u00f6r att identifiera relevanta longtail s\u00f6kord.<\/span><\/p>\n<ul class=\"unordered-list bullet-yellow\" style=\"margin-left: 20px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c4r du ute efter ett smidigt gratisalternativ \u00e4r <\/span><a href=\"https:\/\/keywordtool.io\/\"><span style=\"font-weight: 400;\">Keywordtool.io<\/span><\/a><span style=\"font-weight: 400;\"> en bra tj\u00e4nst som hj\u00e4lper dig hitta relaterade s\u00f6kord som kan vara l\u00e4mpliga f\u00f6r ditt longtail-arbete.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13007\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail3.png\" alt=\"\" width=\"1600\" height=\"812\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail3.png 1600w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail3-300x152.png 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail3-1024x520.png 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail3-768x390.png 768w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail3-1536x780.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<ul class=\"unordered-list bullet-yellow\" style=\"margin-left: 20px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Om du har ett Google Ads konto kan du anv\u00e4nda <\/span><a href=\"https:\/\/ads.google.com\/intl\/en_154\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> f\u00f6r att uppt\u00e4cka nya s\u00f6kord och unders\u00f6ka dessa och dess historik.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13009\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail4.png\" alt=\"\" width=\"1118\" height=\"555\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail4.png 1118w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail4-300x149.png 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail4-1024x508.png 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail4-768x381.png 768w\" sizes=\"(max-width: 1118px) 100vw, 1118px\" \/><\/p>\n<ul class=\"unordered-list bullet-yellow\" style=\"margin-left: 20px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Med <\/span><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><span style=\"font-weight: 400;\"> kan du mata in ett s\u00f6kord och generera hundratals relaterade s\u00f6kord. Denna tj\u00e4nst \u00e4r optimal f\u00f6r att m\u00e4ta s\u00f6kvolym och sv\u00e5righeter att ranka f\u00f6r dina nya s\u00f6kord samt h\u00e5lla koll p\u00e5 dina konkurrenter.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13011\" src=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail5.png\" alt=\"\" width=\"1600\" height=\"793\" srcset=\"https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail5.png 1600w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail5-300x149.png 300w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail5-1024x508.png 1024w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail5-768x381.png 768w, https:\/\/markenture.com\/wp-content\/uploads\/2022\/08\/KeepLongtail5-1536x761.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e4r du sedan har gjort en s\u00f6kordsanalys (l\u00e4s mer om hur du g\u00f6r det <\/span><a href=\"https:\/\/markenture.com\/sv\/sokordsanalys-sa-hittar-du-de-basta-sokorden\/\"><span style=\"font-weight: 400;\">h\u00e4r<\/span><\/a><span style=\"font-weight: 400;\">), identifierat relevanta longtail s\u00f6kord och best\u00e4mt dig f\u00f6r vilka s\u00f6kord du vill anv\u00e4nda \u00e4r det bara att b\u00f6rja skapa ditt inneh\u00e5ll.\u00a0<\/span><\/p>\n<div id=\"indent\"><b>T\u00e4nk \u00e4ven p\u00e5:<\/b><span style=\"font-weight: 400;\"> Att hitta dessa s\u00f6kord \u00e4r ju trots allt bara en del av kampen. Se \u00e4ven till att dina nya sidor faktiskt \u00e4r intressanta att l\u00e4sa och optimerade enligt on-page SEO standard.<\/span><\/div>\n<p><span style=\"font-weight: 400;\">Longtail \u00e4r en l\u00e5ngsiktig investering, men h\u00e5ller du dig till denna strategi kommer den att hj\u00e4lpa ditt f\u00f6retag att <\/span><b>ranka<\/b><span style=\"font-weight: 400;\"> f\u00f6r fler s\u00f6kningar, <\/span><b>\u00f6ka trafiken<\/b><span style=\"font-weight: 400;\"> p\u00e5 din webbsida, och slutligen generera \u00e4nnu <\/span><b>fler konverteringar<\/b><span style=\"font-weight: 400;\">. Om din webbsida dessutom \u00e4r ung och inte har lyckats bygga auktoritet \u00e4nnu, d\u00e5 kommer denna strategi att fungera galant f\u00f6r dig!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vill du ha v\u00e5r hj\u00e4lp med att optimera din SEO-strategi och implementera longtail s\u00f6kord p\u00e5 din webbplats? Vi hj\u00e4lper sj\u00e4lvklart till. B\u00f6rja med att ans\u00f6ka om en kostnadsfri analys av er befintliga webbsida s\u00e5 tar vi det d\u00e4rifr\u00e5n!<\/span><\/p>\n<p><center><a class=\"tp-caption btn btn-l btn-default\" style=\"z-index: 9;\" href=\"https:\/\/markenture.com\/sv\/gratis-marknadsforingsanalys\/\" data-x=\"['left','left','left','center']\" data-y=\"middle\" data-hoffset=\"['50','30','30','0']\" data-voffset=\"['75','75','75','135']\" data-width=\"['auto','auto','auto','auto']\" data-textalign=\"['left','left','left','center']\" data-frames=\"[{&quot;delay&quot;:2000,&quot;speed&quot;:1200,&quot;frame&quot;:&quot;0&quot;,&quot;from&quot;:&quot;y:50px;opacity:0;&quot;,&quot;to&quot;:&quot;o:1;&quot;,&quot;ease&quot;:&quot;Power3.easeInOut&quot;},{&quot;delay&quot;:&quot;wait&quot;,&quot;speed&quot;:300,&quot;frame&quot;:&quot;999&quot;,&quot;to&quot;:&quot;opacity:0;&quot;,&quot;ease&quot;:&quot;Power3.easeInOut&quot;}]\" data-responsive=\"on\" data-responsive_offset=\"on\">F\u00e5 en kostnadsfri Analys!<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Som m\u00e5nga vet finns det ett flertal f\u00f6rh\u00e5llningsregler n\u00e4r det g\u00e4ller arbete med SEO. Att bara g\u00f6ra en enkel SEO-analys, identifiera de mest trafikerade s\u00f6korden och satsa p\u00e5 att f\u00f6rs\u00f6ka ranka f\u00f6r dessa \u00e4r ofta inte tillr\u00e4ckligt i dagens konkurrenskraftiga marknad.\u00a0 Konsumenter har dessutom blivit mer kr\u00e4sna med sina upplevelser p\u00e5 n\u00e4tet. I linje med [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[187],"tags":[],"class_list":["post-12982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Longtail vs Shorttail: Anv\u00e4nd r\u00e4tt SEO-strategi n\u00e4r du arbetar med s\u00f6kord<\/title>\n<meta name=\"description\" content=\"Vad \u00e4r longtail s\u00f6kord, vad \u00e4r dess f\u00f6rdelar och hur kan de anv\u00e4ndas ist\u00e4llet f\u00f6r klassiska s\u00f6kord? 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