Privacy Policy

Processing of personal data on Markenture.com.

For Markenture, personal privacy is important. We strive for a high level of data protection. In this policy, we explain how we collect and use personal data, as well as the tools we use to collect data. We also describe your rights and how you can assert them. You are always welcome to contact us at hello@markenture.com if you have questions about how we process your personal data.

What is personal data and what is processing of personal data?

Personal data is any information about a living physical person that can be directly or indirectly linked to that person. It is not just about names and social security numbers, but also about, for example, images and email addresses.

Processing of personal data is everything that happens with the personal data in IT systems, regardless of whether it is mobile devices or computers. This includes, for example, collection, registration, structuring, storage, processing, and transmission. In some cases, manual registers may also be included.

1. Privacy Policy

In this policy, we clearly explain for what purpose we store your information on Markenture.com. We comply with applicable laws on privacy protection and their requirements for citizens and legal permanent residents of the European Economic Area. This includes, among other things:

• We clearly state the purposes for which we process personal data. We do this using this privacy policy:
• We limit the collection of personal data to only the personal data that is necessary for legitimate purposes;
• We first ask for your explicit consent to process your personal data in cases where we need your consent;
• We take appropriate security measures to protect your personal information and also require this from parties that process personal data on our behalf;
• We respect your right to access your personal information or to have your information corrected or deleted.

If you have any questions or want to know exactly what information we have about you, you can contact us at hello@markenture.com.

2. Data Controller

For the processing carried out within Markenture’s operations, Markenture is the data controller (org. No. 559369-9753).

3. Purpose, data, and storage period

3.1. Contact – via telephone, email and/or web form

For this purpose, we use the following data:

• First and last name
• Company address or home address or other physical address including street number
• Email address
• IP address

The basis on which we can process this data is:

It is necessary for the performance of a contract or preliminary procedures related to a contract to which the registered party is a party.

Storage period

We retain this information until the service is terminated.

3.2 Newsletter

For this purpose, we use the following data:

• Email address
• IP address

The basis on which we can process this data is:

Consent obtained.

Storage period

We retain this information until the service is terminated.

3.3 Compiling and analyzing statistics for website improvement

For this purpose, we use the following data:

• IP address

The basis on which we can process this data is:

Consent obtained.

Storage period

We retain this information until the service is terminated.

3.4 To be able to personalize products or services

For this purpose, we use the following data:

• Email address
• IP address

The basis on which we can process this data is:

Consent obtained.

Storage period

We retain this information until the service is terminated.

4. Cookies

Our website uses cookies. More information about cookies can be found in our cookie policy further down on this page.

5. Third-party websites

Our privacy policy also applies to third-party websites or tools that are linked to our website. We share your data with the following websites and/or tools. The information is shared for the purpose of customizing marketing and campaign offers, as well as data analysis.

• Hubspot: Communication via email and remarketing. More information about Hubspot’s privacy policy here.
• Google Ads: Marketing through ads and remarketing. More information about Google Ads’ privacy policy here.
• Facebook Pixel: Marketing through ads and remarketing. More information about Facebook Pixel’s privacy policy here.
• Matamo: Tracking online visits to one or more websites and displaying reports on these visits for analysis. More information about Matomo here. 
• Google Analytics: Recording which web pages visitors use, storing it, and presenting statistics for the website’s owner. More information about Google Analytics’ privacy policy here.
• Leadfeeder: Filtering out bots, internet providers, and other traffic sources that do not give us potential customers. More information about Leadfeeder’s privacy policy here.
• Hotjar: The tool is used to visually understand our visitors’ behavior. More information about Hotjar’s privacy policy here.
• LinkedIn: Marketing through ads and remarketing. More information about LinkedIn’s privacy policy here.

We cannot guarantee that these third parties handle your personal information in a reliable or secure manner. We recommend that you read the privacy policy for these websites before using them.

6. Changes to this privacy policy

We reserve the right to make changes to this privacy policy. It is recommended that you regularly consult this privacy policy to be aware of any changes. In addition, we will actively inform you where possible.

7. Methods of dissemination

We disclose personal information if we are required to do so by law or court order, or in response to a law enforcement agency, to the extent permitted by other legal provisions, to provide information or for an investigation of matters relating to public safety.

If our website or organization is transferred, sold, or merged, your data may be notified to our advisors and any potential buyers and transferred to the new owners.

We have entered into a data processing agreement with Google.

8. Security

We are committed to the security of personal information. We take appropriate security measures to limit misuse and unauthorized access to personal information. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.

9. Access to change your data

If you have any questions or want to know what personal information we have about you, you can contact us at hello@markenture.com.

You have the right to know why we provide your personal information, what we will do with it, and how long we will keep it in our system. You also have the right to access the personal information we provide. You have the right to withdraw your consent to provide your personal information or otherwise correct or complete it. Please make sure to provide your full name or other information so that we can identify you in order not to delete incorrect information.

10. Submit a complaint

If you have comments or complaints about how we handle your personal information, you have the right to submit a complaint to the Data Protection Authority.

11. Data processors

In some situations, it is necessary for us to engage other parties, such as different IT suppliers for HR systems or electronic driving logs. They are then data processors for us. We control data processors to ensure that they guarantee the security and confidentiality of personal data. When data processors are engaged, it is only for purposes that are compatible with the purposes we have for the processing.

12. Actors who are independently responsible for personal data

We also share your personal data with certain other actors who are independently responsible for personal data, such as authorities like the Swedish Tax Agency, when we are required to disclose such information based on law or government decision. When your personal data is shared with an actor who is independently responsible for personal data, the organization’s privacy policy and personal data management apply.

13. How long do we keep your personal data?

We never keep your personal data longer than necessary for each purpose. Certain information in the accounting records, for example, needs to be kept for at least seven years due to legislation.

14. Contact information

Markenture AB, org. nr. 559369-9753

Vendevägen 89

182 32 Danderyd

Sweden

hello@markenture.com

+46 266 40 67

Last revised: February 17, 2023.