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Customer journey: What is a customer journey map and why do you need one?

Customer journey: What is a customer journey map and why do you

The way consumers interact with brands is very different from how it was 10 years ago. These days they are operating through multiple channels and touchpoints, such as scrolling on social media or seeing an ad while searching on Google.

Landing Page Optimization: 10 best practices for high-converting landing pages

Landing Page Optimization: 10 best practices for high-converting landing pages

Knowing the ins and outs of landing pages can sometimes feel overwhelming, but we promise, that it doesn’t have to be rocket science. In this blog post, we have gathered our best tips on how to create an effective landing

SEO: How To Do Keyword Research – Guide

SEO: How To Do Keyword Research – Guide

Today, there is a sea of content online, thousands of articles, blog posts, How-To guides, and videos. With businesses offering similar services and products, how do you stand out from the crowd? Or get more traffic to your site and

What is Inbound Marketing? [Benefits + Examples]

What is Inbound Marketing? [Benefits + Examples]

What is Inbound Marketing? Inbound marketing is a broad concept that is usually compared to content marketing as its best friend and outbound marketing as its enemy. The concept of Inbound marketing is fairly new and more often there is