Category Archives: Marketing

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Customer journey: What is a customer journey map and why do you need one?

July 12, 2022By 0 Comments

The way consumers interact with brands is very different from how it was 10 years ago. These days they are operating through multiple channels and touchpoints, such as scrolling on social media or seeing an ad while searching on Google. To truly succeed with your marketing efforts and sales tactics, you need to be aware […]

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Landing Page Optimization: 10 best practices for high-converting landing pages

July 10, 2022By 0 Comments

Knowing the ins and outs of landing pages can sometimes feel overwhelming, but we promise, that it doesn’t have to be rocket science. In this blog post, we have gathered our best tips on how to create an effective landing page that boosts conversions – so you can go and make one yourself. What is […]

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What is Inbound Marketing? [Benefits + Examples]

April 21, 2022By 0 Comments

What is Inbound Marketing? Inbound marketing is a broad concept that is usually compared to content marketing as its best friend and outbound marketing as its enemy. The concept of Inbound marketing is fairly new and more often there is confusion amongst businesses if the marketing activities they are investing in is driving the results […]